Items where Author is "Saab, S"

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Journal article

Wengler, S, Ehret, M ORCID: 0000-0002-2478-8889 and Saab, S, 2006. Implementation of Key Account Management: who, why, and how? An exploratory study on the current implementation of Key Account Management programs. Industrial Marketing Management, 35 (1), pp. 103-112. ISSN 0019-8501

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