Items where Author is "Swailes, S"

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Journal article

WOODALL, T. and SWAILES, S., 2009. Conceptualising and measuring Defensive Marketing Orientation (DMO): some inaugural thoughts on assessing marketing's place in 'society's doghouse'. Journal of Strategic Marketing, 17 (5), pp. 345-364. ISSN 0965-254X

This list was generated on Sun Dec 15 00:08:14 2019 UTC.