Items where Author is "Vollero, A"

PICH, C., ARMANNSDOTTIR, G., PALAZZO, M., VOLLERO, A. and DI MAIO, L., 2019. It’s all about entertainment: the rise of celebrity political brand equity in Italy from a young voter perspective. In: 7th Annual International Colloquium on Branding, Athens Institute for Education and Research, Athens, Greece, 29 July - 1 August 2019. (Forthcoming)