Items where Author is "Cokki, C"
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Chapter in book
ABDULLAH, S.I.N.W., TENG, P.K., LIM, B.J.H. and COKKI, C., 2024. Navigating mobile marketing: unveiling mobile game in-app purchase intentions of Gen-Ys. In: B. BARBOSA, ed., Contemporary trends in innovative marketing strategies. IGI Global, pp. 278-303. ISBN 9798369312315
