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SPRY, L. and PICH, C., 2022. Communicating and integrating co-opness: is it that simple in the 21st century? In: P.J. KITCHEN and M. TOURKY, eds., Integrated marketing communications: a global brand-driven approach. 2nd ed. Cham: Palgrave Macmillan, pp. 314-319. ISBN 9783030764159
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