Marketing in SMEs: a proposed '4ps' model

Resnick, S ORCID logoORCID: https://orcid.org/0000-0002-4471-7594 and Cheng, R, 2011. Marketing in SMEs: a proposed '4ps' model. In: Academy of Marketing Conference, University of Liverpool Management School, Liverpool, 5-7 July 2011, Liverpool.

Full text not available from this repository.
Item Type: Conference contribution
Creators: Resnick, S. and Cheng, R.
Date: 2011
Divisions: Schools > School of Social Sciences
Record created by: EPrints Services
Date Added: 09 Oct 2015 10:48
Last Modified: 09 Jun 2017 13:39
URI: https://irep.ntu.ac.uk/id/eprint/18349

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