The two-way brand dilemma

Rothwell, F ORCID: https://orcid.org/0000-0002-7930-2401 and Rothwell, A, 2002. The two-way brand dilemma. In: British Academy of Management, Middlesex, September 2002.

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Item Type:	Conference contribution
Creators:	Rothwell, F. and Rothwell, A.
Date:	2002
Divisions:	Schools > School of Education
Record created by:	EPrints Services
Date Added:	09 Oct 2015 10:51
Last Modified:	09 Jun 2017 13:42
URI:	https://irep.ntu.ac.uk/id/eprint/19259

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