You look familiar: how Malaysian Chinese recognize faces

Tan, C.B.Y., Stephen, I.D. ORCID: 0000-0001-9714-8295, Whitehead, R. and Sheppard, E., 2012. You look familiar: how Malaysian Chinese recognize faces. PLoS ONE, 7 (1). ISSN 1932-6203


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East Asian and white Western observers employ different eye movement strategies for a variety of visual processing tasks, including face processing. Recent eye tracking studies on face recognition found that East Asians tend to integrate information holistically by focusing on the nose while white Westerners perceive faces featurally by moving between the eyes and mouth. The current study examines the eye movement strategy that Malaysian Chinese participants employ when recognizing East Asian, white Western, and African faces. Rather than adopting the Eastern or Western fixation pattern, Malaysian Chinese participants use a mixed strategy by focusing on the eyes and nose more than the mouth. The combination of Eastern and Western strategies proved advantageous in participants’ ability to recognize East Asian and white Western faces, suggesting that individuals learn to use fixation patterns that are optimized for recognizing the faces with which they are more familiar.

Item Type: Journal article
Publication Title: PLoS ONE
Creators: Tan, C.B.Y., Stephen, I.D., Whitehead, R. and Sheppard, E.
Publisher: PLOS
Date: 2012
Volume: 7
Number: 1
ISSN: 1932-6203
Divisions: Schools > School of Social Sciences
Record created by: EPrints Services
Date Added: 09 Oct 2015 09:45
Last Modified: 10 Nov 2021 12:12

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