Achieving IT diffusion within the fragments: an IT culture perspective

Abubakre, M. ORCID: 0000-0001-5481-1149, Ravishankar, M.N. and Coombs, C., 2013. Achieving IT diffusion within the fragments: an IT culture perspective. In: 21st European Conference on Information Systems (ECIS 2013), Utrecht, Netherlands, 5-8 June 2013.


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Many organizations still fail to make a return from the huge investments they make in implementing complex Information Technology (IT). This is usually due to cultural forces that inhibit the level of usage required to facilitate IT Diffusion. An emerging stream of research highlights the IT culture perspective, a perspective vital for understanding individuals’ social practices when they interact with IT. This paper adopted a case study approach to explore how the IT culture perspective may explain how organizational diffusion of an IT may happen despite opposing cultural forces causing a stalemate to the diffusion process. This study identified three IT culture archetypes - embracing, rejecting and confused, depicting a fragmented IT culture during the adaption, acceptance and routinization stages of diffusion of an IT. This study highlights how a salient element of a fragmented IT culture-embracing IT culture archetype could explain how diffusion of an IT happened despite the manifestations of negative IT culture archetypes - ‘confused’ and ‘rejecting’ during the diffusion process.

Item Type: Conference contribution
Creators: Abubakre, M., Ravishankar, M.N. and Coombs, C.
Date: June 2013
ISBN: 9789039361122
Divisions: Schools > Nottingham Business School
Record created by: EPrints Services
Date Added: 28 Oct 2015 10:33
Last Modified: 09 Jun 2017 13:55

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