Strategic management in retail pharmacy: the case of Zimbabwean companies

Simba, A. ORCID: 0000-0002-0276-8211 and Nyandoro, Z., 2016. Strategic management in retail pharmacy: the case of Zimbabwean companies. African Journal of Business Management, 10 (9), pp. 233-244. ISSN 1993-8233

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Retail pharmacies operating in developing and emerging nations are faced with a myriad of intractable
macro-economic conditions including over-regulation, government interference, inept policy implementations and intensive competition. These conditions demand that retail pharmacies become strategic in their approach to business management in order to diminish the impact of macro-economic conditions conspiring to influence their performance in the market. From that perspective, this study investigates the specific strategic management approaches employed by retail pharmacies in Zimbabwe to navigate the country’s harsh economic conditions. In order to examine their management approaches, a questionnaire survey consisting of 90 retail pharmacies was carried out. Data collected from the survey was analysed using regression analysis. From this, the study developed a nuanced strategic management model that can be applied in managing businesses operating in unpredictable markets either in developing, emerging or advanced nations.

Item Type: Journal article
Publication Title: African Journal of Business Management
Creators: Simba, A. and Nyandoro, Z.
Publisher: Academic Journals
Date: May 2016
Volume: 10
Number: 9
ISSN: 1993-8233
Rights: Copyright © 2016. Author(s) retain the copyright of this article Authors agree that this article remain permanently open access under the terms of the Creative Commons Attribution License 4.0 International License.
Divisions: Schools > Nottingham Business School
Record created by: Jill Tomkinson
Date Added: 04 May 2016 10:58
Last Modified: 05 Oct 2017 10:59

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