Consumers' expectations for product lifetimes of consumer durables

Oguchi, M., Tasaki, T., Daigo, I., Cooper, T. ORCID: 0000-0001-8623-2918, Cole, C. ORCID: 0000-0002-5681-827X and Gnanapragasam, A. ORCID: 0000-0002-8777-4847, 2016. Consumers' expectations for product lifetimes of consumer durables. In: Electronics Goes Green 2016+ Conference, Berlin, Germany, 7-9 September 2016.

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Product lifetimes are a relevant topic of discussion towards establishing a circular economy, particularly in terms of the reduction of environmental impacts by improving product longevity. Various researchers have developed models to estimate actual lifetimes and have reported case studies for some product categories (e.g. electrical and electronic equipment, and vehicles). However, actual lifetimes may not necessarily meet consumers' expectations. Therefore, an integration of the two perspectives—actual and expected product lifetimes—should prove helpful in optimizing product lifetimes. We proposed different definitions of expected product lifetimes from the consumer perspective and then investigated consumer expectations of the product lifetimes of consumer durables according to these definitions. Several types of EEE were examined as case studies, and questionnaire surveys were conducted. We found that exp ected lifetimes varied according to the definition used. Expected product life-times should be measured by using clearly defined terms to analyse the gaps between actual product lifetimes and consumer expectations.

Item Type: Conference contribution
Creators: Oguchi, M., Tasaki, T., Daigo, I., Cooper, T., Cole, C. and Gnanapragasam, A.
Date: September 2016
Divisions: Schools > School of Architecture, Design and the Built Environment
Record created by: Linda Sullivan
Date Added: 23 Sep 2016 15:19
Last Modified: 09 Jun 2017 14:06

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