Identifying the underlying structure of demand during promotions: A structural equation modelling approach

Ramanathan, U ORCID: https://orcid.org/0000-0002-7473-4643 and Muyldermans, L, 2011. Identifying the underlying structure of demand during promotions: A structural equation modelling approach. Expert Systems with Applications: an International Journal, 38 (5), pp. 5544-5552. ISSN 0957-4174

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Item Type:	Journal article
Publication Title:	Expert Systems with Applications: an International Journal
Creators:	Ramanathan, U. and Muyldermans, L.
Publisher:	Elsevier
Date:	May 2011
Volume:	38
Number:	5
ISSN:	0957-4174
Identifiers:	Number Type 10.1016/j.eswa.2010.10.082 DOI S0957417410012261 Publisher Item Identifier
Divisions:	Schools > Nottingham Business School
Record created by:	Jill Tomkinson
Date Added:	05 Oct 2016 14:52
Last Modified:	09 Jun 2017 14:07
URI:	https://irep.ntu.ac.uk/id/eprint/28798

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