Relational governance mechanisms and uncertainties in nonownership services

Ndubisi, N.O., Ehret, M. ORCID: 0000-0002-2478-8889 and Wirtz, J., 2016. Relational governance mechanisms and uncertainties in nonownership services. Psychology & Marketing, 33 (4), pp. 250-266. ISSN 0742-6046

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Entrepreneurs, managers and consumers are attracted by the promise of nonownership services in the sharing economy - to enjoy benefits of assets without bearing the costs and downsides of ownership. In many cases, reality of nonownership does not live-up to the promised value propositions, as present in the struggle of companies like Uber, BP or the entire Biopharma industry to exploit the potential of nonownership. In this article we unveil the underlying paradox of nonownership, which aims at a smart allocation of uncertainty upsides and downsides between providers and clients. We identify the potential of relational governance mechanisms to handle the uncertainty challenges apparent in nonownership. We present a pioneering case study of Rolls Royce airplane engines which unveils the contribution of relational governance in unfolding the economic benefits of nonownership.

Item Type: Journal article
Publication Title: Psychology & Marketing
Creators: Ndubisi, N.O., Ehret, M. and Wirtz, J.
Publisher: Wiley
Date: 9 March 2016
Volume: 33
Number: 4
ISSN: 0742-6046
Divisions: Schools > Nottingham Business School
Record created by: Jonathan Gallacher
Date Added: 19 Jan 2017 16:41
Last Modified: 02 Oct 2017 13:23

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