Designing-in Consumer Identity and Experience via Social Media Representation and Engagement Effects: Contesting Female Body Image and Branding

Winfield, S ORCID logoORCID: https://orcid.org/0000-0001-7987-9908 and Richardson, Y, 2016. Designing-in Consumer Identity and Experience via Social Media Representation and Engagement Effects: Contesting Female Body Image and Branding. In: McIntyre, C, Melewar, TC and Dennis, C, eds., Multi-channel marketing, branding and retail design: new challenges and opportunities. Bingley: Emerald, pp. 51-72. ISBN 9781786354563

Full text not available from this repository.
Item Type: Chapter in book
Creators: Winfield, S. and Richardson, Y.
Publisher: Emerald
Place of Publication: Bingley
Date: 2016
ISBN: 9781786354563
Identifiers:
Number
Type
10.1108/978-1-78635-456-320161008
DOI
Divisions: Schools > School of Art and Design
Record created by: Jonathan Gallacher
Date Added: 23 Jan 2017 16:50
Last Modified: 09 Jun 2017 14:11
URI: https://irep.ntu.ac.uk/id/eprint/29950

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