Evaluating the influence of music on shoppers' flow in an online fashion retail environment

Fujiwara, A. ORCID: 0000-0001-8093-9234, Resnick, S. ORCID: 0000-0002-4471-7594, Cassidy, K. ORCID: 0000-0003-3969-636X and Brown, A. ORCID: 0000-0001-6145-4362, 2017. Evaluating the influence of music on shoppers' flow in an online fashion retail environment. In: BAM 2017: Re-connecting Management Research with the Disciplines: Shaping the Research Agenda for the Social Sciences: 31st British Academy of Management Annual Conference, Warwick Business School, University of Warwick, 5-7 September 2017.

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Through exploring flow within the Stimulus-Organism-Response paradigm, this paper aims to add a new dimension to the existing online SOR model and thereby extend the theoretical and conceptual understanding of flow and the impact of web atmospherics, namely music, in an online fashion retail setting.
A conceptual framework was developed based on prior literature, and an online survey was generated to test four hypotheses. The result to date suggests the presence of music is negatively associated with arousal/pleasure and arousal/flow. The full analysis is yet to be carried out, and this paper reports on the initial findings from the pilot study.

Item Type: Conference contribution
Creators: Fujiwara, A., Resnick, S., Cassidy, K. and Brown, A.
Date: 7 September 2017
Divisions: Schools > Nottingham Business School
Record created by: Jill Tomkinson
Date Added: 19 Dec 2017 14:51
Last Modified: 19 Dec 2017 14:51
Related URLs:
URI: https://irep.ntu.ac.uk/id/eprint/32217

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