Understanding the determinants of hotel booking intentions and moderating role of habit

Agag, G. ORCID: 0000-0002-5513-0828 and El-Masry, A.A., 2016. Understanding the determinants of hotel booking intentions and moderating role of habit. International Journal of Hospitality Management, 54, pp. 52-67. ISSN 0278-4319

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When there are more and more online hotel consumers, it is important for industry players to know why consumers prefer one online booking channel among others. Grounded in the commitment–trust theory (KMV) and the Technology Acceptance Model (TAM), this paper seeks to develop and empirically test a comprehensive framework to examine which factors influence consumer intentions to book hotel online. Using SEM to analyse the data collected from a sample of 1431 Internet users, the results indicate that consumers’ intentions to book hotel online are determined by commitment, trust, attitude, and their antecedents. Finally, commitment, trust and attitude have higher influence on intention to book hotel online for low-habit customers. Implications were offered for practitioners based on the results.

Item Type: Journal article
Publication Title: International Journal of Hospitality Management
Creators: Agag, G. and El-Masry, A.A.
Publisher: Pergamon Press
Date: April 2016
Volume: 54
ISSN: 0278-4319
S0278431916000141Publisher Item Identifier
Divisions: Schools > Nottingham Business School
Record created by: Jonathan Gallacher
Date Added: 04 Apr 2018 10:27
Last Modified: 04 Apr 2018 10:27
URI: https://irep.ntu.ac.uk/id/eprint/33172

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