A framework for electronic business ethics: a comparison study between the UK and Egypt

Agag, G. ORCID: 0000-0002-5513-0828 and Elbeltagi, I., 2013. A framework for electronic business ethics: a comparison study between the UK and Egypt. In: T.W. Bynum, W. Fleishman, A. Gerdes, G.M. Nielsen and S. Rogerson, eds., ETHICOMP 2013: Proceedings of the 13th International Conference: The Possibilities of Ethical ICT, University of Southern Denmark, Denmark 12-14 June 2013. Kolding, Denmark: University of Southern Denmark, pp. 14-24. ISBN 9788792646729

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The rapid spread of e-commerce has created tremendous opportunities for economic efficiency and customer choice. Use of the global Internet computer network for e-commerce activities provides some advantages to the consumers on their daily life. On the other hand Internet represents a new environment for unethical behaviour. This study investigates the effect of online retailing ethics on customer satisfaction through marketing strategy and transaction cost theory. As well as examining the difference regarding the e-retailing ethics framework among a B2B and B2C in the UK and Egypt. Also, the moderating role of confidence benefits and buying frequency between e-retailing ethics and customer satisfaction. The research model was developed based on the literature review. The results: Ethical problems like security, privacy, reliability, non-deception and corporate social responsibility on Internet are core issues that limit the growth of online retailing. Implications for theory and management have been discussed.

Item Type: Chapter in book
Creators: Agag, G. and Elbeltagi, I.
Publisher: University of Southern Denmark
Place of Publication: Kolding, Denmark
Date: 2013
ISBN: 9788792646729
Rights: Copyright © 2013
Divisions: Schools > Nottingham Business School
Record created by: Jonathan Gallacher
Date Added: 10 Apr 2018 13:28
Last Modified: 10 Apr 2018 13:28
URI: https://irep.ntu.ac.uk/id/eprint/33244

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