The effect of loss-limit reminders on gambling behavior: a real-world study of Norwegian gamblers

Auer, M., Hopfgartner, N. and Griffiths, M.D. ORCID: 0000-0001-8880-6524, 2018. The effect of loss-limit reminders on gambling behavior: a real-world study of Norwegian gamblers. Journal of Behavioral Addictions, 7 (4), pp. 1056-1067. ISSN 2062-5871

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Background: Over the past two decades, problem gambling has become a public health issue and research from many countries indicates that a small but significant minority of individuals are problem gamblers. In Norway, the prevalence of problem gambling among adults is estimated to be just less than 1%. To help minimize the harm from gambling, the Norwegian government’s gambling operator (Norsk Tipping) has introduced several responsible gambling initiatives to help protect players from developing gambling problems (e.g., limit-setting tools, voluntary self-exclusion, personalized feedback, etc.).

Aim: The aim of this study was to determine whether the receiving of personalized feedback exceeding 80% of a personally set monetary personal limit had an effect on subsequent playing behavior compared to those gamblers who did not receive personalized feedback.

Methods: Out of 54,002 players, a total of 7,884 players (14.5%) received at least one piece of feedback that they had exceeded 80% of their personal global monthly loss limit between January and March 2017.

Results: Using a matched-pairs design, results showed that those gamblers receiving personalized feedback in relation to limit-setting showed significant reductions in the amount of money gambled.

Conclusion: The findings of this study will be of great value to many stakeholder groups including researchers in the gambling studies field, the gambling industry, regulators, and policymakers.

Item Type: Journal article
Publication Title: Journal of Behavioral Addictions
Creators: Auer, M., Hopfgartner, N. and Griffiths, M.D.
Publisher: Akadémiai Kiadó
Date: 12 November 2018
Volume: 7
Number: 4
ISSN: 2062-5871
Rights: This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium for non-commercial purposes, provided the original author and source are credited.
Divisions: Schools > School of Social Sciences
Record created by: Jonathan Gallacher
Date Added: 26 Nov 2018 15:51
Last Modified: 01 Apr 2019 12:37

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