Rough ideas not polish, animatic communication tools for graphic design students

Hamilton, J. ORCID: 0000-0001-7222-209X, 2018. Rough ideas not polish, animatic communication tools for graphic design students. In: Graphic Design Educators' Network Annual Conference, W * * C H C R A F T ?, Northumbria University, Newcastle upon Tyne, 6-7 September 2018.

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• The current generation of graphic design students appear to be changing, many arriving with significant digital skills, and aversion to risk and experimentation. Students frequently focus on the final polished designs, over idea generation and prototypes.

• A recent annual year 1 animation project, at a large UK BA graphic design course, seeks to address this by demonstrating the importance of developing ideas and communication before starting final production (Gibbs, 1988).

• In contrast to previous years, student groups were asked to put an emphasis on ideation and succinct communication through a range of storyboards and animatics, for animations of between 30 and 60 seconds in length.

• This paper seeks to show that animatics can be effective in engaging contemporary graphic design students with the often-unpopular practice of storyboarding. Having wider implications; teaching the importance of Agile Practice (Levi Straus, 1966) for adapting a project quickly, improving ideas and communication (Furniss, 2008).

Item Type: Conference contribution
Creators: Hamilton, J.
Date: September 2018
Divisions: Schools > School of Art and Design
Record created by: Linda Sullivan
Date Added: 09 Jan 2019 13:52
Last Modified: 10 Jan 2019 12:13

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