How players across gender and age experience Pokémon Go?

Malik, A., Hiekkanen, K., Hussain, Z. ORCID: 0000-0002-7678-6615, Hamari, J. and Johri, A., 2019. How players across gender and age experience Pokémon Go? Universal Access in the Information Society. ISSN 1615-5289

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The purpose of this study is to provide insights into player experiences and motivations in Pokémon Go, a relatively new phenomenon of location-based augmented reality games. With the increasing usage and adoption of various forms of digital games worldwide, investigating the motivations for playing games has become crucial not only for researchers but for game developers, designers, and policy makers. Using an online survey (N = 1190), the study explores the motivational, usage, and privacy concerns variations among age and gender groups of Pokémon Go players. Most of the players, who are likely to be casual gamers, are persuaded toward the game due to nostalgic association and word of mouth. Females play Pokémon Go to fulfill physical exploration and enjoyment gratifications. On the other hand, males seek to accomplish social interactivity, achievement, coolness, and nostalgia gratifications. Compared to females, males are more concerned about the privacy aspects associated with the game. With regard to age, younger players display strong connotation with most of the studied gratifications and the intensity drops significantly with an increase in age. With the increasing use of online and mobile games worldwide among all cohorts of society, the study sets the way for a deeper analysis of motivation factors with respect to age and gender. Understanding motivations for play can provide researchers with the analytic tools to gain insight into the preferences for and effects of game play for different kinds of users.

Item Type: Journal article
Publication Title: Universal Access in the Information Society
Creators: Malik, A., Hiekkanen, K., Hussain, Z., Hamari, J. and Johri, A.
Publisher: Springer
Date: 16 October 2019
ISSN: 1615-5289
Rights: © the author(s) 2019. This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (, which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Divisions: Schools > School of Social Sciences
Record created by: Linda Sullivan
Date Added: 06 Nov 2019 11:53
Last Modified: 07 Nov 2019 15:45

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