Comparative study of companies with different focus on product longevity

Mahajan, D., Cooper, T. ORCID: 0000-0001-8623-2918 and Smith, D., 2019. Comparative study of companies with different focus on product longevity. In: A. Al-Habaibeh ORCID: 0000-0002-9867-6011, A. Asthana and V. Vukovic, eds., The International Conference on Energy and Sustainable Futures (ICESF): Nottingham Trent University, Nottingham, 9 to 11 September 2019. Nottingham: Nottingham Trent University: Publications, pp. 394-400. ISBN 9781912253012

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Companies producing consumer durables for which high performance levels have been achieved may or may not opt to focus on product lifetime extension. Some companies have responded by promoting their products’ reliability and durability by providing manufacturer guarantees, extended warranties and even lifetime warranties. Companies producing three types of products (large kitchen appliances, bicycles and clothing) with different foci on product longevity are studied in this paper. It reports on a comparison of warranties offered by these companies to address longevity in the products and highlights the commonalities and contrasts in their internal processes and in communicating this information. The findings suggest that the price points at which companies operate and warranties offered are not always comparable. Companies that are working towards differentiating products on longevity and companies that sell at the lowest price points use similar terminology as those used by companies that have longevity in their ethos, but have different meanings. Future interviews with key informants will be used along with this data to explore the role of business strategies to increase the uptake of longer lasting products.

Item Type: Chapter in book
Creators: Mahajan, D., Cooper, T. and Smith, D.
Publisher: Nottingham Trent University: Publications
Place of Publication: Nottingham
Date: 9 September 2019
ISBN: 9781912253012
Rights: Copyright © 2019 Nottingham Trent University.
Divisions: Schools > School of Architecture, Design and the Built Environment
Record created by: Jill Tomkinson
Date Added: 06 Nov 2019 14:12
Last Modified: 06 Nov 2019 14:39

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