The role of values in collaborative consumption: insights from a product-service system for lending and borrowing in the UK

Piscicelli, L., Cooper, T. ORCID: 0000-0001-8623-2918 and Fisher, T. ORCID: 0000-0003-2565-8805, 2015. The role of values in collaborative consumption: insights from a product-service system for lending and borrowing in the UK. Journal of Cleaner Production, 97, pp. 21-29. ISSN 0959-6526


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Collaborative consumption is an emerging socio-economic model based on sharing, renting, gifting, bartering, swapping, lending and borrowing. Made possible through community interaction and, increasingly, use of network technologies, these alternative and more sustainable ways of consuming have attracted growing attention for their potential to prevent new purchases, intensify the use of idle assets and promote reuse of possessions that are no longer wanted. Nonetheless, the uptake of Product- Service Systems (PSSs) that enable collaborative consumption is still very limited. This paper investigates how consumers' values can influence the acceptance, adoption and diffusion of collaborative consumption. It reviews two theoretical frameworks used to understand pro-environmental behaviour, social psychological models of behaviour and social practice theory. Coming from contrasting disciplinary perspectives, these approaches conceptualise values differently. The paper evaluates the possibility of resolving these differences through a mixed methods study. It examines values empirically through a case study of Ecomodo, a UK-based online marketplace where people can lend and borrow each other's objects, spaces and skills, and present the results of a quantitative study which identified and measured value priorities among Ecomodo users through Schwartz's Portrait Value Questionnaire. It concludes with a discussion of the role of values in relation to the introduction and scaling up of PSSs that enable collaborative consumption.

Item Type: Journal article
Description: Special volume: Why have ‘Sustainable Product-Service Systems’ not been widely implemented?
Publication Title: Journal of Cleaner Production
Creators: Piscicelli, L., Cooper, T. and Fisher, T.
Publisher: Elsevier
Place of Publication: Amsterdam, Netherlands
Date: 2015
Volume: 97
ISSN: 0959-6526
Rights: © 2014 Elsevier Ltd. All rights reserved.
Divisions: Schools > School of Architecture, Design and the Built Environment
Schools > School of Art and Design
Record created by: EPrints Services
Date Added: 09 Oct 2015 09:51
Last Modified: 09 Jun 2017 13:12

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