Understanding gaming floor influences on player behaviour

Griffiths, M.D. ORCID: 0000-0001-8880-6524, 2009. Understanding gaming floor influences on player behaviour. Casino & Gaming International, 5 (1), pp. 21-26.

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Efforts to entice and retain player activity within a casino gaming environment require bringing to bear a range of sensory and physical influences. The challenge is to accomplish the operators’ objectives while at the same time ensuring any potential negative effects on the player are minimised. How casinos keep this in balance is at the heart of how the gaming floor works, and assessing such matters is becoming a necessary part of social responsibility.

Item Type: Journal article
Alternative Title: Casino design: understanding gaming floor influences on player behaviour
Publication Title: Casino & Gaming International
Creators: Griffiths, M.D.
Publisher: CGI Global Media Limited
Place of Publication: Wickford, Essex
Date: 2009
Volume: 5
Number: 1
Divisions: Schools > School of Social Sciences
Record created by: EPrints Services
Date Added: 09 Oct 2015 09:52
Last Modified: 09 Jun 2017 13:13
URI: https://irep.ntu.ac.uk/id/eprint/4044

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