Why do individuals engage in in-play sports betting? A qualitative interview study

Killick, E.A. ORCID: 0000-0002-0576-8081 and Griffiths, M.D. ORCID: 0000-0001-8880-6524, 2021. Why do individuals engage in in-play sports betting? A qualitative interview study. Journal of Gambling Studies, 37, pp. 221-240. ISSN 1050-5350

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Increasing technological advancements and changing consumer behavior has resulted in individuals having access to a wider range of online gambling markets and sporting events than ever before. Sports betting in real time has been aided by the accessibility of smartphone devices. Consequently, the popularity of live sports betting (i.e., 'in-play' betting) has spread across Europe and around the rest of world. The aim of the present exploratory study was to examine attitudes and opinions towards online sports betting. Qualitative interviews were conducted with 17 males and 2 females aged between 21 and 32 years. Participants were asked a range of semi-structured interview questions based on pre-determined topic areas. Socio-demographic data were collected and the Problem Gambling Severity Index (PGSI) was used to assess problem gambling. The data were analyzed using thematic analysis in order to identify themes. Analysis of the transcripts identified several notable areas including the ease of engaging in in-play sports betting, motivations for engaging in in-play sports betting (including increased excitement, demonstrating knowledge/skill and response to live odds), and different reasons for using the ‘cash-out’ feature. The findings will contribute to the design of future research investigating in-play sports betting behaviours.

Item Type: Journal article
Publication Title: Journal of Gambling Studies
Creators: Killick, E.A. and Griffiths, M.D.
Publisher: Springer Science and Business Media LLC
Date: March 2021
Volume: 37
ISSN: 1050-5350
Rights: © The Author(s) 2020. Open Access. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.
Divisions: Schools > School of Social Sciences
Record created by: Linda Sullivan
Date Added: 17 Aug 2020 08:12
Last Modified: 31 May 2021 15:06
URI: https://irep.ntu.ac.uk/id/eprint/40455

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