Impact of Taiwan open policy on Chinese tourist satisfaction

Cang, S. ORCID: 0000-0002-7984-0728, Sun, Y.-Y. and Li, S., 2017. Impact of Taiwan open policy on Chinese tourist satisfaction. Current Issues in Tourism, 20 (11), pp. 1140-1161. ISSN 1368-3500

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The Taiwan government has imposed a daily visitation quota with strict regulations on Chinese visitor travel modes, length of stay, and visa authorizations since July 2008. This highly controlled scheme was an attempt to maintain service quality on top of security and political considerations. The purpose of this study is to provide in-depth analysis regarding the Chinese tourist satisfaction over time under different travel modes. The results indicated that package tour (PT) visitors generally gave higher satisfaction scores than free and independent travel (FIT) visitors. However, PT visitors demonstrated a decreased level of satisfaction on their tour arrangements of hotels, meals, itineraries. Addressing safety and environmental issues is the priority task in order to provide quality travel services.

Item Type: Journal article
Publication Title: Current Issues in Tourism
Creators: Cang, S., Sun, Y.-Y. and Li, S.
Publisher: Taylor & Francis
Date: 2017
Volume: 20
Number: 11
ISSN: 1368-3500
Divisions: Schools > School of Science and Technology
Record created by: Linda Sullivan
Date Added: 27 Aug 2020 15:14
Last Modified: 31 May 2021 15:17

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