Covid-19, value and consumption

Woodall, T. ORCID: 0000-0002-8949-5577, 2020. Covid-19, value and consumption. In: International Symposium on Agricultural Policy in the Free Trade Zone, Dongguan, China, 16 October 2020.

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This slide presentation explores how Covid-19 impacts consumers' evaluation/re-evaluation of market offerings. It argues initially for use of the terms 'perceived personal advantage' (PPA) and 'perceived personal disadvantage' (PPD) as appropriate proxies for the term 'value' when applied to complex consumption contexts. It then goes on to show how external factors (e.g. Covid-19) impact consumer evaluations using the online shopping and utility cycling as examples.

Item Type: Conference contribution
Description: The presentation was streamed to the conference by video, as part of a track comprising invited contributions from overseas academics and focused on the impact of Covid-19 on peoples' lives.
Creators: Woodall, T.
Date: October 2020
Divisions: Schools > Nottingham Business School
Record created by: Linda Sullivan
Date Added: 20 Oct 2020 15:25
Last Modified: 31 May 2021 15:15
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