The boob diaries: discourses of breastfeeding in 'exclusive pumping' blogs

Coffey-Glover, L. ORCID: 0000-0002-4432-8177, 2020. The boob diaries: discourses of breastfeeding in 'exclusive pumping' blogs. Discourse, Context and Media, 38: 100446. ISSN 2211-6958

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This paper uses a feminist discourse analytical approach (Sunderland, 2000, Sunderland, 2004, Lazar, 2005, Lazar, 2007) to analyse a set of online blogposts and personal webpages from 'exclusive pumpers' (EPers): women who express breastmilk as an alternative to breastfeeding and using infant formula. Using tools from evaluation and stance analysis (Hunston and Thompson, 2000, Bednarek, 2006, Myers, 2010), I examine how EPers construct opinions about exclusive pumping and breastfeeding. The analysis is centred around three interrelated discourses of exclusive pumping (that are both positively and negatively valued): (1) exclusive pumping as equivalent to breastfeeding; (2) exclusive pumping as a challenge; (3) exclusive pumping as mitigating a failure to breastfeed. This nexus of discourses can be viewed as being underpinned by an 'overarching' discourse (Sunderland 2000) of ‘exclusive pumping as abnormal’. The implications of this hegemonic, overarching discourse are discussed in relation to a constructed dichotomy of ‘breastfeeding’ versus ‘bottle feeding’. I show how this dichotomy, and the hegemonic discourse of 'EPing as abnormal'/'breast is best' serves to (re)produce discourses of normative motherhood.

Item Type: Journal article
Publication Title: Discourse, Context and Media
Creators: Coffey-Glover, L.
Publisher: Elsevier
Date: December 2020
Volume: 38
ISSN: 2211-6958
S2211695820300799Publisher Item Identifier
Rights: © 2020 Elsevier Ltd. All rights reserved.
Divisions: Schools > School of Arts and Humanities
Record created by: Linda Sullivan
Date Added: 08 Feb 2021 15:51
Last Modified: 31 May 2021 15:07

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