Explaining the sales and marketing interface: perspectives on the production of B2B value propositions

Kelly, S, Johnston, P ORCID: https://orcid.org/0000-0003-3034-4341 and Nicholson, J, 2018. Explaining the sales and marketing interface: perspectives on the production of B2B value propositions. In: 34th Annual Industrial Marketing and Purchasing Conference, Marseille, 04-07 September 2018.

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Item Type:	Conference contribution
Creators:	Kelly, S., Johnston, P. and Nicholson, J.
Date:	September 2018
Identifiers:	Number Type 1497901 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Borcherds
Date Added:	11 Feb 2022 16:57
Last Modified:	11 Feb 2022 16:57
URI:	https://irep.ntu.ac.uk/id/eprint/45640

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