A strategic training framework for women micro-retail pop-up owners to manage their temporary retail pop-ups for the long-term

Gallellalage, R.P. ORCID: 0000-0001-9958-1906, 2020. A strategic training framework for women micro-retail pop-up owners to manage their temporary retail pop-ups for the long-term. PhD, Nottingham Trent University.

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The aim of this thesis is to explore the success factors and the challenges encountered by women micro-retail pop-up owners, and to develop a strategic framework namely the Pop-up Pathway which will assist them to develop their temporary micro-retail pop-ups and survive in the UK retail market beyond five years. The study adopts a qualitative research design associated with interpretive philosophy. It achieves the aims and objectives by adopting a qualitative multiple method within a Participatory Action Research (PAR) approach. The study develops through a self-reflective and interactive cyclic (spiral) nature by following deductive and inductive reasonings. By following a snowball sampling technique, participants were recruited and then sixty-nine semi-structured interviews were conducted with the women who had all operated temporary micro-retail pop-ups in three cities in the UK retail market namely Birmingham, Manchester and Nottingham. No previous research in women-owned micro-retail pop-ups has as yet been found. Apparently, this research is a first attempt to make explorations in this area and address the requirements of academia. The thematically analysed qualitative data were used to identify success factors and challenges of women micro-retail pop-up owners and gain more insight into their spoken words and real-life experiences.

Studies have developed strategic frameworks to support women entrepreneurs in general. However, there is a lack of a strategic framework specifically developed for women micro-retail pop-up owners. To address this lack, the study develops a strategic framework, namely the Pop-up Pathway, which includes action-based training. To test the Pop-up Pathway, three focus group discussions were conducted. Further short interviews were conducted to get impressions of experiences had with the action-based training of the Pop-up Pathway. The study has theoretical and practical implications as respects knowledge of women’s entrepreneurship in a number of ways. The action learning activities of the Pathway assist women micro-retail pop-up owners to utilise identified strengths to overcome challenges. The women benefit from facilitation with peer-to-peer support and the collaboration and sense of community they derive from the Pathway which could be seen as a solution for the declining British High Street market. Strengthened business management knowledge and skills along with the achievement of work life balance come from the Pathway. Study findings assist stakeholders to gain a deeper understanding and more insight into the context of women micro-retail pop-up owners. The collaborative nature and sense of community developed throughout the study has implications for future research.

Item Type: Thesis
Creators: Gallellalage, R.P.
Date: November 2020
Rights: This work is the intellectual property of the author. You may copy up to 5% of this work for private study, or personal, non-commercial research. Any re-use of the information contained within this document should be fully referenced, quoting the author, title, university, degree level and pagination. Queries or requests for any other use, or if a more substantial copy is required, should be directed to the owners(s) of the Intellectual Property Rights.
Divisions: Schools > Nottingham Business School
Record created by: Linda Sullivan
Date Added: 22 Mar 2022 09:33
Last Modified: 22 Mar 2022 09:33
URI: https://irep.ntu.ac.uk/id/eprint/45942

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