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Akbar, M.B. 
ORCID: 0000-0003-3092-6878, French, J. and Lawson, A.,
2019.
Critical review on social marketing planning approaches.
Social Business, 9 (4), pp. 361-393.
ISSN 2044-4087
Official URL: https://doi.org/10.1362/204440819x15633617555894
| Item Type: | Journal article | ||||||
|---|---|---|---|---|---|---|---|
| Publication Title: | Social Business | ||||||
| Creators: | Akbar, M.B., French, J. and Lawson, A. | ||||||
| Publisher: | Westburn Publishers | ||||||
| Date: | 1 December 2019 | ||||||
| Volume: | 9 | ||||||
| Number: | 4 | ||||||
| ISSN: | 2044-4087 | ||||||
| Identifiers: |
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| Divisions: | Schools > Nottingham Business School | ||||||
| Record created by: | Laura Ward | ||||||
| Date Added: | 06 Apr 2022 08:50 | ||||||
| Last Modified: | 06 Apr 2022 08:50 | ||||||
| URI: | https://irep.ntu.ac.uk/id/eprint/46065 |
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