The role of structural characteristics in video-game play motivation: a Q-methodology study

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Westwood, D. and Griffiths, M.D. ORCID: 0000-0001-8880-6524, 2010. The role of structural characteristics in video-game play motivation: a Q-methodology study. Cyberpsychology, Behavior and Social Networking, 13 (5), pp. 581-585. ISSN 2152-2715

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Abstract

Until recently, there has been very little naturalistic study of what gaming experiences are like, and how gaming fits into people’s lives. Using a recently developed structural characteristic taxonomy of video games, this study examined the psycho-structural elements of computer games that motivate gamers to play them. Using Q-Sort methodology, 40 gamers participated in an online Q-sort task. Results identified six distinct types of gamers based on the factors generated: (a) story-driven solo gamers; (b) social gamers; (c) solo limited gamers; (d) hardcore online gamers; (e) solo control=identity gamers; and (f ) casual gamers. These gaming types are discussed, and a brief evaluation of similar and unique elements of the different types of gamer is also offered. The current study shows Q-methodology to be a relevant and applicable method in the psychological research of gaming.

Item Type:	Journal article
Publication Title:	Cyberpsychology, Behavior and Social Networking
Creators:	Westwood, D. and Griffiths, M.D.
Publisher:	Mary Ann Liebert
Date:	2010
Volume:	13
Number:	5
ISSN:	2152-2715
Rights:	This is a copy of an article published in the Cyberpsychology, Behavior and Social Networking, © 2010 Mary Ann Liebert, Inc.; Cyberpsychology, Behavior and Social Networking is available online at: http://www.liebertonline.com. Copyright © 2010 Mary Ann Liebert, Inc.
Divisions:	Schools > School of Social Sciences
Record created by:	EPrints Services
Date Added:	09 Oct 2015 09:54
Last Modified:	09 Jun 2017 13:13
URI:	https://irep.ntu.ac.uk/id/eprint/4638