Writing sustainable fashion worlds

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Twigger Holroyd, A. ORCID: 0000-0003-3403-3516, 2024. Writing sustainable fashion worlds. In: A. Schramme and N. Verboven, eds., Sustainability and the fashion industry: can fashion save the world? Abingdon: Routledge. ISBN 9781032659053

Full text not available from this repository.

Official URL: https://doi.org/10.4324/9781032659053-2

Abstract

The globalised fashion and textile industry is deeply implicated in the devastation of Earth’s life-supporting systems. Incremental improvements delivered by industrial initiatives are overshadowed by a dramatic increase in global garment production. We need to reimagine the entire fashion system and challenge embedded assumptions about the status quo. An international research project founded in 2020, Fashion Fictions, responds to the need for radical thinking by bringing people together to generate, experience and reflect on engaging fictional visions of alternative fashion cultures and systems. The project has a three-stage structure, involving writing (Stage 1), prototyping (Stage 2) and enacting (Stage 3). This chapter presents and analyses 120 Stage 1 fictional outlines of alternative fashion cultures and systems, each 100 words long. The analysis identifies common themes arising within the fictions, revealing the range and scope of contributors’ imagined alternatives—the fashion systems they are, collectively, wishing for—and the multiple dimensions of society, economy and ecology with which their ideas intersect. The contributors’ dreams of a better fashion system are bolder, broader and more diverse than the industry-led initiatives that dominate the field. This research provides a resource for fashion activists, researchers and educators seeking new pathways for transformative change.

Item Type:

Chapter in book

Description:

Chapter 2

Creators:

Twigger Holroyd, A.

Publisher:

Routledge

Place of Publication:

Abingdon

Date:

2024