The impact of fairness on trustworthiness and trust in banking

Roy, S.K., Devlin, J.F. ORCID: 0000-0002-1526-8793 and Sekhon, H., 2015. The impact of fairness on trustworthiness and trust in banking. Journal of Marketing Management, 31 (9-10), pp. 996-1017. ISSN 0267-257X

1632779_Devlin.pdf - Post-print

Download (299kB) | Preview


Theorists and empirical researchers in marketing and other fields suggest that fairness is important in underpinning trust, which, in turn, is integral to developing and maintaining buyer–seller relationships. However, empirical investigation of fairness in the domain of marketing has, to date, been limited. Consequently, the relationship between fairness and trust is not well understood. Thus, the purpose of this study is to provide a fully developed social exchange model examining the differential effects of various dimensions of fairness on trustworthiness and customers’ trust. Data were collected from customers of banks and were analysed using confirmatory factor analysis and structural equation modelling. Findings of the study show that perceptions of fair treatment on the part of customers are important in driving trustworthiness and engendering trust.

Item Type: Journal article
Publication Title: Journal of Marketing Management
Creators: Roy, S.K., Devlin, J.F. and Sekhon, H.
Publisher: Routledge
Date: 13 June 2015
Volume: 31
Number: 9-10
ISSN: 0267-257X
Divisions: Schools > Nottingham Business School
Record created by: Jonathan Gallacher
Date Added: 12 Jan 2023 11:17
Last Modified: 12 Jan 2023 11:17

Actions (login required)

Edit View Edit View


Views per month over past year


Downloads per month over past year