Framing strategy under high complexity: processes and practices of ongoing reframing in the becoming of strategy

Bjerregaard, T. ORCID: 0000-0001-6757-703X and Jeppesen, F., 2023. Framing strategy under high complexity: processes and practices of ongoing reframing in the becoming of strategy. European Management Journal, 41 (3), pp. 458-470. ISSN 0263-2373

1746092_Bjerregaard.pdf - Post-print

Download (1MB) | Preview


Framing is a key concept in research on how strategists legitimize and win support for strategic change by establishing a frame of reference for that change. This article advances research on strategy framing by showing how, under conditions of high complexity and uncertainty, strategists continuously reframe strategy in relation to shifting constellations of stakeholders. It presents the findings of an ethnographic study of strategizing in the highly complex context of the digital transformation journey of a global manufacturing firm. It shows how (re)framing practices are combined to iteratively shape strategy formation in ways that sustain strategic influence in the face of constant threats to legitimacy. By accounting for how (re)framing practices reach back and forth in time, the ethnographic findings refine conventional understanding of how framing resources of past strategizing enter and reworked in present strategy work. Finally, the article contributes empirical insights into how information systems specialists, often marginalized as strategic actors, frame and pitch strategic projects to gain and exert influence in strategy formation processes.

Item Type: Journal article
Publication Title: European Management Journal
Creators: Bjerregaard, T. and Jeppesen, F.
Publisher: Elsevier BV
Date: June 2023
Volume: 41
Number: 3
ISSN: 0263-2373
Divisions: Schools > Nottingham Business School
Record created by: Laura Ward
Date Added: 28 Mar 2023 15:16
Last Modified: 06 Apr 2024 03:00

Actions (login required)

Edit View Edit View


Views per month over past year


Downloads per month over past year