A comparative study between China and the UK: opportunities and challenges for promoting collaborative consumption

Bai, J. ORCID: 0000-0003-4232-9034, 2023. A comparative study between China and the UK: opportunities and challenges for promoting collaborative consumption. [Dataset] (Submitted)

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Collaborative consumption is an emerging socio-economic model based on sharing, bartering, gifting, swapping, renting, lending, and borrowing, enabled by new technologies and peer communities. This study aimed to:

1. Determine the people's perception towards collaborative consumption and the motivations that enables their engagement;

2. Compare their attitudes towards sustainability with their actual purchasing behaviour in UK and China;

3. Build an understanding of people's potential to change their attitudes and behaviours towards collaborative consumption;

4. Identify the factors affecting consumers' adoption of collaborative consumption in China and the UK;

5. Develop and evaluate a framework for collaborative consumption behaviour, which can be used for identifying potential opportunities and challenges for the future participation of collaborative consumption.

The data collected for this study are both quantitative and qualitative. The quantitative data was gathered from an online questionnaire that was conducted in China and the UK and sought consumers' views on collaborative consumption. The survey was conducted between 15.07.2020 and 07.09.2020. There were 630 responses received, 214 from the UK and 416 from China. Both Chinese and English versions of the survey were sent out with the same content, and results in Chinese were translated into English during the data analysis process. Thus, two Excel files will be deposited in this repository.

The first stage of qualitative data was collected through interviews with second-hand industry service providers in these two regions to identify the barriers from the supply side to providing more sustainable services. Interviews were conducted during the period between 14.08.2021 and 21.01.2022. This subset of data contains 18 anonymised interview transcripts from interviews with nine Chinese and nine British service providers. Each interview lasted for approximately 30 minutes or longer. Due to the pandemic, interviews were conducted both online and in person.

Data were used to develop a framework that can be used to increase consumers' engagement in collaborative consumption practices. The collaborative consumption behaviour model was subsequently evaluated through 5 interviews with industry and academic experts between 01.05.2023 and 31.05.2023. Each interview lasted for 30-60 minutes. The experts were located in different locations, so interviews were conducted online. This subset of data comprises 5 anonymised transcripts.

Data are accompanied by research materials including informed consent documentation and interview and survey questions.

Item Type: Research datasets and databases
Description: Data Access Statement:
Access to the data is limited to researchers affiliated with research organisations due to legal and ethical considerations. Requests to access the data should be directed to LIBResearchTeam@ntu.ac.uk.
Creators: Bai, J.
Publisher: Nottingham Trent University
Place of Publication: Nottingham
Date: 12 June 2023
Divisions: Schools > School of Architecture, Design and the Built Environment
Record created by: Linda Sullivan
Date Added: 15 Jun 2023 08:48
Last Modified: 29 Jun 2023 10:36
URI: https://irep.ntu.ac.uk/id/eprint/49206

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