Rashid, A. ORCID: 0000-0003-4614-2066 and Kent, A.
ORCID: 0000-0002-9741-4335,
2023.
Country of origin association with value-led fashion retailer e-servicescapes.
In: A. Masouras, S. Daskou, V. Pistikou, D. Dimitriou and T. Friesner, eds.,
Global developments in nation branding and promotion: theoretical and practical approaches.
Advances in marketing, customer relationship management, and e-services (AMCRMES)
.
IGI Global, pp. 25-45.
ISBN 9781668459027
Item Type: | Chapter in book | ||||||
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Creators: | Rashid, A. and Kent, A. | ||||||
Publisher: | IGI Global | ||||||
Date: | 9 June 2023 | ||||||
ISBN: | 9781668459027 | ||||||
Identifiers: |
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Divisions: | Schools > Nottingham Business School Schools > Nottingham School of Art & Design |
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Record created by: | Jonathan Gallacher | ||||||
Date Added: | 25 Jul 2023 10:43 | ||||||
Last Modified: | 25 Jul 2023 10:43 | ||||||
URI: | https://irep.ntu.ac.uk/id/eprint/49439 |
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