Customer engagement value (CEV) in the subscription economy: a systematic literature review

Allan, S. ORCID: 0000-0002-7169-0761, Woodall, T. ORCID: 0000-0002-8949-5577, Poorrezaei, M. ORCID: 0000-0002-0725-3209 and Homapour, E. ORCID: 0000-0001-9756-2744, 2023. Customer engagement value (CEV) in the subscription economy: a systematic literature review. In: Global Marketing Conference 2023, Seoul, Republic of Korea, 20 July 2023.

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The subscription model, prominent within the ‘subscription economy’ (SE), is now a popular form of business within many industries. In simple terms, a subscription model entails two parties (customers and firms) entering into an agreement whereby the patron commits to make regular payments to the supplier, who in exchange periodically delivers an agreed bundle of goods and/or services. Although mostly applied within Business-to-Consumer (B2C) markets (e.g. entertainment services, newspapers and media industry, software licences), the subscription model can be found in Business-to-Business (B2B) markets also (e.g. Rolls Royce ‘Power-by-the-hour model’). This unique form of commerce (i.e. committed repeat patronage) creates an alternative relationship between the buyer and seller to other more traditional forms of business.

Item Type: Conference contribution
Creators: Allan, S., Woodall, T., Poorrezaei, M. and Homapour, E.
Place of Publication: Seoul, South Korea
Date: July 2023
Divisions: Schools > Nottingham Business School
Record created by: Jonathan Gallacher
Date Added: 07 Aug 2023 08:31
Last Modified: 07 Aug 2023 08:40
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