Driving the green vehicles shift: an evaluation of Malaysian consumers’ acceptance

Phuah, K.T., Wong, H.F., Lai, C.G., Abdullah, S.I.N.W. ORCID: 0000-0001-7249-8512 and Lim, B.J.H., 2022. Driving the green vehicles shift: an evaluation of Malaysian consumers’ acceptance. International Journal of Business and Society, 23 (3), pp. 1771-1791. ISSN 1511-6670

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With the current drastic changes in global weather, more countries are worried about the sustainability of the ecosystem. Global leaders are more concerned about the drastic climate change, and various initiatives are being taken to prevent further damage to the ecosystem. In Malaysia, the transportation sector, mainly motor vehicles, emitted approximately 97% of carbon monoxide to the environment, causing harmful air pollution. Because of this, green vehicles were introduced to overcome this problem. However, there remain various challenges that may impede or trigger the interest of Malaysian consumers in accepting green vehicles. Thus, this study applies the cognitive-affection model to predict the consumers’ intention to accept green vehicles. Using a purposive sampling among current vehicle drivers, a face-to-face survey was conducted and gathered a total of 606 responses. Data were analysed using statistical measurements such as descriptive analysis, exploratory factor analysis and structural equation modelling. Five latent factors such as consumers’ acceptance, perceived quality, perceived value (environmental concern, acquisition and maintenance cost), and government policies were identified. The results indicated that perceived value (environmental concern), perceived quality, and government policies have a strong positive relationship with consumers’ acceptance. The perceived value showed a negative relationship with consumer acceptance, indicating that consumers would only consider accepting green vehicles if they were cheaper and had a low maintenance cost.

Item Type: Journal article
Publication Title: International Journal of Business and Society
Creators: Phuah, K.T., Wong, H.F., Lai, C.G., Abdullah, S.I.N.W. and Lim, B.J.H.
Publisher: Universiti Malaysia Sarawak, Faculty of Economics and Business
Date: 19 December 2022
Volume: 23
Number: 3
ISSN: 1511-6670
Rights: This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Divisions: Schools > Nottingham Business School
Record created by: Jonathan Gallacher
Date Added: 25 Sep 2023 13:31
Last Modified: 25 Sep 2023 13:31
URI: https://irep.ntu.ac.uk/id/eprint/49807

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