Cheung, M.L. ORCID: 0000-0003-0320-1134, Pires, G.D., Rosenberger, P.J. and De Oliveira, M.J., 2020. Driving consumer–brand engagement and co-creation by brand interactivity. Marketing Intelligence and Planning, 38 (4), pp. 523-541. ISSN 0263-4503
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Official URL: https://doi.org/10.1108/mip-12-2018-0587
Item Type: | Journal article | ||||||
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Publication Title: | Marketing Intelligence and Planning | ||||||
Creators: | Cheung, M.L., Pires, G.D., Rosenberger, P.J. and De Oliveira, M.J. | ||||||
Publisher: | Emerald | ||||||
Date: | 18 May 2020 | ||||||
Volume: | 38 | ||||||
Number: | 4 | ||||||
ISSN: | 0263-4503 | ||||||
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Divisions: | Schools > Nottingham Business School | ||||||
Record created by: | Laura Ward | ||||||
Date Added: | 06 Oct 2023 08:53 | ||||||
Last Modified: | 06 Oct 2023 08:53 | ||||||
URI: | https://irep.ntu.ac.uk/id/eprint/49871 |
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