Cheung, M.L. ORCID: 0000-0003-0320-1134, Pires, G.D., Rosenberger, P.J., Leung, W.K.S. and Ting, H., 2021. Investigating the role of social media marketing on value co-creation and engagement: an empirical study in China and Hong Kong. Australasian Marketing Journal, 29 (2), pp. 118-131. ISSN 1441-3582
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Official URL: https://doi.org/10.1016/j.ausmj.2020.03.006
Item Type: | Journal article | ||||||
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Publication Title: | Australasian Marketing Journal | ||||||
Creators: | Cheung, M.L., Pires, G.D., Rosenberger, P.J., Leung, W.K.S. and Ting, H. | ||||||
Publisher: | SAGE Publications | ||||||
Date: | May 2021 | ||||||
Volume: | 29 | ||||||
Number: | 2 | ||||||
ISSN: | 1441-3582 | ||||||
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Divisions: | Schools > Nottingham Business School | ||||||
Record created by: | Laura Ward | ||||||
Date Added: | 06 Oct 2023 10:35 | ||||||
Last Modified: | 06 Oct 2023 10:35 | ||||||
URI: | https://irep.ntu.ac.uk/id/eprint/49881 |
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