Driving COBRAs: the power of social media marketing

Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Pires, GD, Rosenberger III, PJ and De Oliveira, MJ, 2021. Driving COBRAs: the power of social media marketing. Marketing Intelligence and Planning, 39 (3), pp. 361-376. ISSN 0263-4503

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Item Type:	Journal article
Publication Title:	Marketing Intelligence and Planning
Creators:	Cheung, M.L., Pires, G.D., Rosenberger III, P.J. and De Oliveira, M.J.
Publisher:	Emerald
Date:	13 April 2021
Volume:	39
Number:	3
ISSN:	0263-4503
Identifiers:	Number Type 10.1108/mip-11-2019-0583 DOI 1812016 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	06 Oct 2023 10:55
Last Modified:	06 Oct 2023 10:55
URI:	https://irep.ntu.ac.uk/id/eprint/49883

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