Do digital platforms promote or hinder corporate brand prestige?

Tse, S.Y., Wang, D.T., Cheung, M.L. ORCID: 0000-0003-0320-1134 and Leung, W.K.S., 2023. Do digital platforms promote or hinder corporate brand prestige? European Journal of Marketing, 57 (4), pp. 987-1013. ISSN 0309-0566

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Item Type:	Journal article
Publication Title:	European Journal of Marketing
Creators:	Tse, S.Y., Wang, D.T., Cheung, M.L. and Leung, W.K.S.
Publisher:	Emerald
Date:	30 March 2023
Volume:	57
Number:	4
ISSN:	0309-0566
Identifiers:	Number Type 10.1108/ejm-11-2021-0837 DOI 1811887 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	06 Oct 2023 15:57
Last Modified:	06 Oct 2023 15:57
URI:	https://irep.ntu.ac.uk/id/eprint/49905

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