The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Pires, GD, Rosenberger, PJ, Leung, WKS and Salehhuddin Sharipudin, M-N, 2021. The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions. Journal of Retailing and Consumer Services, 61: 102574. ISSN 0969-6989

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Item Type:	Journal article
Publication Title:	Journal of Retailing and Consumer Services
Creators:	Cheung, M.L., Pires, G.D., Rosenberger, P.J., Leung, W.K.S. and Salehhuddin Sharipudin, M.-N.
Publisher:	Elsevier BV
Date:	July 2021
Volume:	61
ISSN:	0969-6989
Identifiers:	Number Type 10.1016/j.jretconser.2021.102574 DOI 1811998 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	09 Oct 2023 10:13
Last Modified:	09 Oct 2023 10:13
URI:	https://irep.ntu.ac.uk/id/eprint/49915

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