How do corporate social responsibility initiatives enhance sustainability performance? Evidence from tobacco firms

Shoukat, M.H., Selem, K.M. and Cao, D. ORCID: 0000-0002-2614-3726, 2024. How do corporate social responsibility initiatives enhance sustainability performance? Evidence from tobacco firms. Environment, Development and Sustainability. ISSN 1387-585X

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Corporate social responsibility initiatives (CSRIs) have gained significant attention in the context of growing stakeholder expectations for environmental protection, competitive pressure, and utilizing existing resources for any organization’s sustainability. Although prior scholars investigated the CSRI consequences in the sustainability context, these investigations examined them in isolation. Thus, exiting research lacks a single nomological framework to consider green intellectual capital (GIC) and green human resource management (GHRM) despite their importance. Accordingly, this paper investigates the impact of CSRIs on sustainability performance (SP) in the tobacco industry, using the resource-based view (RBV) theory as a foundation. Besides, this paper investigates the pivotal roles of GIC and GHRM in the CSRI–SP linkage. Data were collected from 324 managers at Pakistani tobacco firms and analyzed using WarpPLS 7. Findings indicate that GIC and GHRM resources significantly influenced tobacco firms’ sustainability. Furthermore, this paper found that GIC and GHRM serially mediated the CSRIs–SP relationship. Based on RBV, this paper provides valuable insights for decision-makers and academics in the green HRM context.

Item Type: Journal article
Publication Title: Environment, Development and Sustainability
Creators: Shoukat, M.H., Selem, K.M. and Cao, D.
Publisher: Springer Science and Business Media LLC
Date: 1 February 2024
ISSN: 1387-585X
Rights: This version of the article has been accepted for publication, after peer review (when applicable) and is subject to Springer Nature’s AM terms of use, but is not the Version of Record and does not reflect post-acceptance improvements, or any corrections. The Version of Record is available online at:
Divisions: Schools > Nottingham Business School
Record created by: Jeremy Silvester
Date Added: 13 Mar 2024 09:23
Last Modified: 13 Mar 2024 09:23

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