The psychology of mukbang watching: can watching others eat be addictive?

Kircaburun, K. ORCID: 0000-0002-8678-9078, 2024. The psychology of mukbang watching: can watching others eat be addictive? PhD, Nottingham Trent University.

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Despite the abundance of research on the addictive use of various online activities including social networking, gaming, shopping, sex, and gambling, psychologists have paid very little attention to mukbang (i.e., eating broadcasts) watching. Therefore, this thesis aimed to: (i) develop and validate assessment tools to assess AMW and mukbang watching motivations; (ii) examine the personality, motivational, psychological, and emotional factors that may exacerbate AMW; (iii) investigate the associations between AMW and other technology-related behavioural addictions, as well as disordered eating; and (iv) explore the symptoms of addictive mukbang watching (AMW) and investigate the potential transition from regular mukbang watching to AMW, using qualitative methods. To achieve these objectives, a range of methodologies, including quantitative psychometric and correlational self-report surveys and qualitative interviews, were employed. Results indicated that (i) two psychometric scales for AMW and one for mukbang watching motives are valid and reliable to assess mukbang watching addiction and motivations, (ii) AMW may have several correlates including loneliness, emotional dysregulation, anxiety, impulsivity, extroversion, conscientiousness, procrastination, internet addiction, addictive YouTube use, and disordered eating, and (iii) some mukbang viewers may be at risk for showing symptoms of addiction related to their mukbang watching including preoccupation, withdrawal, tolerance, inability to stop, loss of interest, continuing despite problems, deceiving family and friends, relieving negative mood, and risking relationships. Overall, the findings support the notion that while regular mukbang watching may have some benefits for some viewers (e.g., mitigating social isolation), uncontrolled engagement in mukbang watching may manifest as an online addictive behaviour that can jeopardise the mental and physical well-being of individuals.

Item Type: Thesis
Creators: Kircaburun, K.
Griffiths, M.Thesis
Harris, A.Thesis
Calado, F.Thesis
Date: February 2024
Rights: This work is the intellectual property of the author. You may copy up to 5% of this work for private study, or personal, non‐commercial research. Any re‐use of the information contained within this document should be fully referenced, quoting the author, title, university, degree level and pagination. Queries or requests for any other use, or if a more substantial copy is required, should be directed in the owner(s) of the Intellectual Property Rights.
Divisions: Schools > School of Social Sciences
Record created by: Laura Ward
Date Added: 26 Apr 2024 08:32
Last Modified: 26 Apr 2024 08:32

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