On-line privacy behavior: using user interfaces for salient factors

Hughes-Roberts, T. ORCID: 0000-0002-3204-8610 and Kani-Zabihi, E., 2014. On-line privacy behavior: using user interfaces for salient factors. Journal of Computer and Communications, 2 (4), pp. 220-231. ISSN 2327-5219


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The problem of privacy in social networks is well documented within literature; users have privacy concerns however, they consistently disclose their sensitive information and leave it open to unintended third parties. While numerous causes of poor behaviour have been suggested by research the role of the User Interface (UI) and the system itself is underexplored. The field of Persuasive Technology would suggest that Social Network Systems persuade users to deviate from their normal or habitual behaviour. This paper makes the case that the UI can be used as the basis for user empowerment by informing them of their privacy at the point of interaction and reminding them of their privacy needs. The Theory of Planned Behaviour is introduced as a potential theoretical foundation for exploring the psychology behind privacy behaviour as it describes the salient factors that influence intention and action. Based on these factors of personal attitude, subjective norms and perceived control, a series of UIs are presented and implemented in controlled experiments examining their effect on personal information disclosure. This is combined with observations and interviews with the participants. Results from this initial, pilot experiment suggest groups with privacy salient information embedded exhibit less disclosure than the control group. This work reviews this approach as a method for exploring privacy behaviour and proposes further work required.

Item Type: Journal article
Publication Title: Journal of Computer and Communications
Creators: Hughes-Roberts, T. and Kani-Zabihi, E.
Publisher: Scientific Research Publishing Inc.
Place of Publication: Delaware, USA
Date: 2014
Volume: 2
Number: 4
ISSN: 2327-5219
Divisions: Schools > School of Science and Technology
Record created by: EPrints Services
Date Added: 09 Oct 2015 09:59
Last Modified: 09 Jun 2017 13:16
URI: https://irep.ntu.ac.uk/id/eprint/6058

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