The reflective learning continuum: reflecting on reflection

Peltier, J., Hay, A. ORCID: 0000-0002-2629-230X and Drago, W., 2005. The reflective learning continuum: reflecting on reflection. Journal of Marketing Education, 27 (3), pp. 250-263. ISSN 0273-4753

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The importance of reflection to marketing educators is increasingly recognized. However, there is a lack of empirical research which considers reflection within the context of both the marketing and general business education literature. This paper describes the use of an instrument which can be used to measure four identified levels of a reflection hierarchy: habitual action, understanding, reflection and intensive reflection and two conditions for reflection: instructor to student interaction and student to student interaction. Further we demonstrate the importance of reflective learning in predicting graduates’ perception of program quality. Although the focus was on assessment of MBA level curricula, the findings have great importance to marketing education and educators.

Item Type: Journal article
Publication Title: Journal of Marketing Education
Creators: Peltier, J., Hay, A. and Drago, W.
Publisher: Sage Publications
Date: 2005
Volume: 27
Number: 3
ISSN: 0273-4753
Rights: Copyright 2005 by Sage Publications. All rights reserved. No portion of the contents may be reproduced in any form without written permission of the publisher.
Divisions: Schools > Nottingham Business School
Record created by: EPrints Services
Date Added: 09 Oct 2015 10:14
Last Modified: 09 Jun 2017 13:23

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