Items where Author is "Ang, L"
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Number of items: 2.
Journal article
PARKER, J., KOSLOW, S., ANG, L. and TEVI, A., 2020. How does consumer insight support the leap to a creative idea inside the creative process: shifting the advertising appeal from functional to emotional. Journal of Advertising Research, 60 (2). ISSN 1740-1909
Conference contribution
PARKER, J., KOSLOW, S., ANG, L. and TEVI, A., 2019. The role of consumer insight in creative advertising development: essential aid or cognitive bias? In: 2019 INFORMS Marketing Science Conference, Roma Tre University, Rome, Italy, 20-22 June 2019.
