Items where Author is "Arroyo-Gamez, RE"
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Journal article
DEAN, D., ARROYO-GAMEZ, R.E., PUNJAISRI, K. and PICH, C., 2016. Internal brand co-creation: the experiential brand meaning cycle in higher education. Journal of Business Research, 69 (8), pp. 3041-3048. ISSN 0148-2963
