Items where Author is "Busnaina, I"

Journal article

BUSNAINA, I. and WOODALL, T., 2015. Doing business in Libya: assessing the nature and effectiveness of international marketing programs in an evolving economy. International Business Review, 24 (5), pp. 781-797. ISSN 0969-5931

Conference contribution

BUSNAINA, I. and WOODALL, T., 2010. Implementing global marketing strategy in Libya: is marketing standardisation feasible? In: Academy of Marketing Conference: Transformational Marketing, Coventry University, Coventry, 6-9 July 2010.

BUSNAINA, I., YOUSEFF, J. and WOODALL, T., 2010. What does the consumer sub-culture connote? An Islamic perspective. In: The 1st International Conference on Islamic Marketing and Branding, Kuala Lumpur, Malaysia, 29-30 November 2010.